Privacy Policy

Last updated: 2026

1. Data controller

MINISO GROUP LIMITED, company registration number 79265219, FLAT 2304, 23/F HO KING, COMM CENTRE, 2-16 FA YUEN STREET, MONG KOK, HONG KONG, is the controller responsible for your personal data. For any privacy question or request, email support@minisotoys.com.

2. What we collect

• Order and contact data: name, email address, phone number, billing and shipping address.
• Transaction data: items ordered, amounts, currency, order status. Card details are entered directly with our payment provider and are never stored by us.
• Support data: the content of emails or contact-form messages you send us.
• Technical data: IP address, device and browser type, pages viewed — collected through cookies and similar technologies.
• Marketing data: your consent status if you subscribe to our newsletter.

3. Why we use it and on what basis

• To perform our contract with you: processing payment, fulfilling and shipping your order, handling returns and refunds.
• To comply with legal obligations: tax, accounting and record-keeping requirements.
• For our legitimate interests: preventing fraud, securing the site, and improving our products and service.
• With your consent: marketing emails and non-essential cookies. You can withdraw consent at any time.

4. Who we share data with

We share only what is necessary, with:

• Payment service providers — to authorise and process your payment and to prevent fraud.
• Shipping and logistics partners — to deliver your parcel and provide tracking.
• IT, hosting and email providers — to run the website and reply to your messages.
• Professional advisers and authorities — where required by law.

We do not sell your personal data and we do not share it for cross-context behavioural advertising.

5. International transfers

We are based in the Hong Kong SAR and work with service providers located in other countries, including the European Union and the United States. Where personal data is transferred internationally, we rely on appropriate safeguards such as contractual data protection commitments with our processors.

6. How long we keep it

• Order and transaction records: for as long as required by tax and accounting law (typically 7 years).
• Support correspondence: up to 24 months after the matter is closed.
• Marketing data: until you unsubscribe or withdraw consent.
• Technical/cookie data: up to 13 months.

7. Your rights

Depending on where you live, you may have the right to access the personal data we hold about you, to have it corrected or deleted, to restrict or object to certain processing, to receive a portable copy, and to withdraw consent at any time.

United States residents

If you are a resident of California or another US state with a comprehensive privacy law, you may request to know the categories and specific pieces of personal information we have collected, request deletion or correction, and opt out of the sale or sharing of personal information — we do not sell or share personal information as those terms are defined by those laws. We will not discriminate against you for exercising any of these rights.

To make a request, email support@minisotoys.com with the subject "Privacy request". We respond within the period required by applicable law and may need to verify your identity first, usually by confirming the email address and order number associated with your purchase.

8. Cookies

We use cookies that are strictly necessary to run the site and remember your cart, plus optional analytics cookies that help us understand how the site is used. You can block or delete cookies in your browser settings; strictly necessary cookies cannot be switched off without breaking core functionality such as checkout.

9. Security

The site is served over encrypted HTTPS, payment data is handled by PCI-compliant payment providers, and access to order data is limited to staff who need it. No method of transmission over the internet is completely secure, but we take reasonable measures to protect your data.

10. Children

Our store is not directed at children under 16 and we do not knowingly collect their personal data. If you believe a child has provided us with data, contact us and we will delete it.

11. Changes

We may update this policy. The current version is always published on this page with its update date.

12. Contact

MINISO GROUP LIMITED
Registration number: 79265219
FLAT 2304, 23/F HO KING, COMM CENTRE, 2-16 FA YUEN STREET, MONG KOK, HONG KONG
Email: support@minisotoys.com